I agree, to a point. It does change the pecking order within the power 5. As an example, Texas and Oklahoma support will be astronomical. Personally, I know several people who are willing to write out checks for a million dollars to Baylor, A&M, and UT, if it ends up "buying" the best football players available to put them into the national championship bracket. It's also going to turn schools like Texas Tech, U of Houston, Rice, and SMU, into power houses in their own conference, and one of them will end up being part of the national championship discussion now and then. Even Louisiana, because of their oil influence, is going to be a beneficiary. Of course Alabama will be up there as well because they have the alumni network that will bust a gut to keep them viable. Suffering the most? Auburn? They may end up being somewhat competitive. I don't know at this point.
Ohio State, Michigan, and Penn State, are going to reap the benefits in the Big 10 because of their alumni network. Rest assured, they will step up, and make one of them viable for inclusion in the playoffs most years.
I see you mentioned the $40 mill figure. It will be there. It will also be there for other sports. But, eventually, the schools that over pay will end up on a level of their own, and the rest will move on with a more controlled spending environment. After all, there's only so much room on a roster for big bucks players.
My guess, for Texas? The end bill, for all sports, will end up near $100 mill a year. They won't short change baseball, basketball, women's volleyball and basketball, as well as track & field. But, that's just a guess on my part. I haven't seen the figures yet as to where they see it going. It's going to be huge. Lots of mail box money going to come into play.