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The coaches salary thing is a valid issue but the reality is in most cases the base is low and the majority comes from shoe deals (Nike / UA) and outside sources. As an example the UW Foundation pays for a nice portion of coaches and coordinators pay. The B1G has an advantage because of BTN and how much each school gets from that but the ACC / Big 12 are not as fortunateThey should be scared. A lot of the money being handed to athletic departments is going to end up in the hands of the athletes, not the schools. They're going to have to find ways to adjust their expenditures to minimize the impact.
For schools like Texas, and OSU, it's going to be considerable, but in Texas, there will be more money available. All the school officials have to do is kiss the rings of the ultra wealthy. They peel off a million dollars down here like it was chump change. How it plays out with Ohio State, I don't know.
I wonder if this is going to end up creating serious cut backs in the salaries paid to head coaches. In all honesty, I've never believed a college head football coach was worth over $6 mill a year, and I don't give a darn who he is.
I see the entire landscape of college football changing dramatically.