I don't think people get it to be honest. It appears that all Rodgers wanted was the same respect that any other person leading a team of people on a job should have. They should be involved in evaluating the person's performance, and at least having a suggestive role in deciding who would do best on the job.
Imagine yourself, as a work place leader, being told that the people in the front office will be the ones who evaluate what the person can do on the job, and despite the fact you think one or two people are important to your team, they ignore what you say, and kick them to the side of the road and bring people in who are inadequate.
Then, when it doesn't work out the way they want it to, they bring in someone to replace you down the road.
Obviously, in the business world, you'd be smart to get the hell off that job and go somewhere else, where they respect the judgement of those in supervision enough to let them at least have a voice in choosing the workers.
I understand the philosophy of total discipline associated with football, but I also understand that players who feel that someone is listening to them also goes a long way towards getting players to perform at their highest level. This idea that they should be blindly obedient no longer fits in the game.
I'm not supporting Rodgers, but in all honesty, if the statements about his voice being ignored by the brass is accurate, I can understand why he's told them to stick it.