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I know when I got Directv I was offered SUnday ticket for couple years free after that I dumped it.And that’s where the math comes in. Of the 2m how many actually get Sunday Ticket for free? Nobody knows. And also if it Apple you will still need to subscribe to Apple TV and if you want the game on the 55” in your house buy the set top box. Disney will still require a subscription also either Disney + and / or ESPN+. As to EURO TV rights Sky Sports has that now.
As to expansion there was an article in SBJ that many owners are not bullish on Europe expansion and only half the teams have applied for marketing considerations and such. Article quoted one guy saying owners see minimal profitability due to costs