The NFL Money Machine

Packinatl said:
My guess is they create a “Sports Package” similar to cable bundles. An add on to Prime maybe Prime Plus. If they pay $2b they have to monitize it somehow. I doubt the NFL is the only property they attempt to get. Pure speculation on my part but the NFL is actively looking for media partners for NFLN and Amazon would be a natural, and look the merchandising opportunities?
Click to expand...
If they can afford to sell it at $150 a pop, they'll sell the hell out of it. DirecTV has screwed the market. Their "basic" package which isn't HD, then for another $100, you get HD, everything is an adder. I hope Amazon wins. It will be a win for everyone who is willing to pay a few bucks for their games. I know I'd be right there, placing an order.
 
TW said:
If they can afford to sell it at $150 a pop, they'll sell the hell out of it. DirecTV has screwed the market. Their "basic" package which isn't HD, then for another $100, you get HD, everything is an adder. I hope Amazon wins. It will be a win for everyone who is willing to pay a few bucks for their games. I know I'd be right there, placing an order.
Click to expand...
I would be fine with ESPN+ or Amazon. Both have proven they can handle it from a stream / content perspective. How much they charge I have no clue. ESPN / Disney have more of a built in advertiser base for revenue, Amazon has more household scale. I always thought ESPN made more sense from a pure platform perspective but who knows. The league seems to like broader distribution. I can see both benefit
 
I still think winner will offer a team only package that might be like 1/3rd to 1/2 of having all the games to broadcast.
 
Though having ala cart single games I think won't be considered at this point.
 
GBP4EVER said:
Though having ala cart single games I think won't be considered at this point.
Click to expand...
It’s being considered but the money does not work for either aka cart or team packages. Whoever wins this needs to balance rights fees and how much money they can tolerate losing
 
I have the full NBA and MLB packages. The difference between single team and entire league is like $40 a year. Not enough of a savings to make the entire package worthwhile. If Sunday Ticket was similar, it would be like $320 entire package, and $280 single team. At that level, not worth the lesser price either.

The problem is that DirecTV has hijacked the entire thing into a satellite offering that people are drifting away from. Their loss seems to be showing growth in NFL Game Pass, which is delayed broadcast, but so what? A lot of us would DVR the games on DirecTV anyway, and watch it a little later, to avoid sitting through the darned commercials, and a lengthy halftime.

I honestly believe that someone like Amazon, would be a winner for everyone, and the price would go down significantly, because their offering would be via the internet, not through an expensive satellite system.

Just my opinion.
 
TW said:
I have the full NBA and MLB packages. The difference between single team and entire league is like $40 a year. Not enough of a savings to make the entire package worthwhile. If Sunday Ticket was similar, it would be like $320 entire package, and $280 single team. At that level, not worth the lesser price either.

The problem is that DirecTV has hijacked the entire thing into a satellite offering that people are drifting away from. Their loss seems to be showing growth in NFL Game Pass, which is delayed broadcast, but so what? A lot of us would DVR the games on DirecTV anyway, and watch it a little later, to avoid sitting through the darned commercials, and a lengthy halftime.

I honestly believe that someone like Amazon, would be a winner for everyone, and the price would go down significantly, because their offering would be via the internet, not through an expensive satellite system.

Just my opinion.
Click to expand...
Comes down to rights fees, not technology. The NFL “ask” right now is somewhere between $2B and $2.5B per year. Right now Sunday Ticket has about 2 million subscribers. Even assuming they double the base and charge $200 in whatever format that’s a net of $800m. Every game is transmitted via satellite at some point, just look at the “dish” trucks outside each stadium. In reality Red Zone is a satellite feed. Not sure how this ends or plays out. The league can wait this out. I still think it’s Apple of Disney
 
I'm referring to Sunday Ticket requiring nearly all their subscribers to pay for expensive satellite TV packages. I'm aware that the signal is sent from location to various locations. The transmission from source wouldn't change. I'm talking about delivery to the consumer.

Smart money may be on either Apple or Disney, but quite frankly, I think Bezos will outbid them, simply to make Amazon even stronger. He obviously has set his sights on Amazon Prime as being darned near everything, to everyone, and only an act of Congress will stop him, if he decides he wants it.

One way or another, he's getting in bed with the NFL. Either as a team owner (probably expansion in London) or one of the existing teams that he can move to either Portland or London, possibly Toronto, further back... Montreal, or, as the holder of the rights to TV broadcast.
 
TW said:
I'm referring to Sunday Ticket requiring nearly all their subscribers to pay for expensive satellite TV packages. I'm aware that the signal is sent from location to various locations. The transmission from source wouldn't change. I'm talking about delivery to the consumer.

Smart money may be on either Apple or Disney, but quite frankly, I think Bezos will outbid them, simply to make Amazon even stronger. He obviously has set his sights on Amazon Prime as being darned near everything, to everyone, and only an act of Congress will stop him, if he decides he wants it.

One way or another, he's getting in bed with the NFL. Either as a team owner (probably expansion in London) or one of the existing teams that he can move to either Portland or London, possibly Toronto, further back... Montreal, or, as the holder of the rights to TV broadcast.
Click to expand...
And that’s where the math comes in. Of the 2m how many actually get Sunday Ticket for free? Nobody knows. And also if it Apple you will still need to subscribe to Apple TV and if you want the game on the 55” in your house buy the set top box. Disney will still require a subscription also either Disney + and / or ESPN+. As to EURO TV rights Sky Sports has that now.

As to expansion there was an article in SBJ that many owners are not bullish on Europe expansion and only half the teams have applied for marketing considerations and such. Article quoted one guy saying owners see minimal profitability due to costs
 
Packinatl said:
It’s being considered but the money does not work for either aka cart or team packages. Whoever wins this needs to balance rights fees and how much money they can tolerate losing
Click to expand...
Agree on single games but I think team packages would draw enough interest to sell.
 
You must log in or register to reply here.
Back
Top