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If they can afford to sell it at $150 a pop, they'll sell the hell out of it. DirecTV has screwed the market. Their "basic" package which isn't HD, then for another $100, you get HD, everything is an adder. I hope Amazon wins. It will be a win for everyone who is willing to pay a few bucks for their games. I know I'd be right there, placing an order.My guess is they create a “Sports Package” similar to cable bundles. An add on to Prime maybe Prime Plus. If they pay $2b they have to monitize it somehow. I doubt the NFL is the only property they attempt to get. Pure speculation on my part but the NFL is actively looking for media partners for NFLN and Amazon would be a natural, and look the merchandising opportunities?