BYU football deal could test limits of new NIL system

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BYU’s NIL arrangement with Built Brands drew national attention because it seems to provide the Cougars a way to circumvent the NCAA’s scholarship-limit rules.

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And here's a possible way top schools circumvent the scholarship limits, by creating two or three dozen "walk-on" scholarship endorsements, to increase the number of players you have to draw from.

It's going to be interesting seeing how this plays out.
 
And here's a possible way top schools circumvent the scholarship limits, by creating two or three dozen "walk-on" scholarship endorsements, to increase the number of players you have to draw from.

It's going to be interesting seeing how this plays out.
not legal in some states, one that I am aware of is South Carolina. The states without NIL legislation might benefit here
 
States that won't allow it are the states that will be making their college football teams weaker. The plot thickens.
 
And here's a possible way top schools circumvent the scholarship limits, by creating two or three dozen "walk-on" scholarship endorsements, to increase the number of players you have to draw from.

It's going to be interesting seeing how this plays out.
One more point on this. It will be interesting how the NCAA and compliance looks at this. Play for play is a real grey area where since an outside firm is paying for get kids education. The NCAA rule is that the institution pays for the GIA
 
States that won't allow it are the states that will be making their college football teams weaker. The plot thickens.
which right now is the majority of states. The difference in some rules state by state is maddening
 
Rest assured, Texas, Florida, Alabama, Mississippi, and Georgia will insure they establish rules that work out best for their football programs in state. It's in their DNA.
 
Thing is most brands won't care to much about walk on kids they will want kids who can help promote the brand.
 
At some point you will likely have some deal that will put a deal in a gray area with a school/state and likely have a court trial to judge if it is legal or not.
 
At some point you will likely have some deal that will put a deal in a gray area with a school/state and likely have a court trial to judge if it is legal or not.
I 100% disagree. The grey area is is with this BYU thing if its play for pay and thats between the school and NCAA
 
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