The media narrative for the last 7 years or so has been that the Packers haven't done enough to surround Rodgers with talent. Pretty much all of the major national voices have parroted that narrative. Most of the criticism was directed at Ted Thompson for his far-too-conservative approach to building the roster through the draft, but it skyrocketed again last year when we drafted Love after going 13-3 despite it being a deep draft for receivers. Pretty much everyone in Aaron's ear - except the franchise and likely most of his teammates - is telling him the same thing. It's no surprise he's bought into that narrative.
I, for one, feel like there were times where they could have maximized his title chances with an extra FA pickup here and there, and they clearly bungled some of their top draft picks. The defense has been a major problem. But sticking with McCarthy for too long was my biggest issue, though.