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For what it's worth, I see Oregon and Notre Dame as the two I would be trying to get into the Big 10. Both are in the top 10 with viewership, and both would give you a huge additional base. Imagine games between existing Big 10 teams and those two, and we're talking about 4 million viewers or more on most weekends.
In quick estimation, I could see that a full 8 game slate between 16 Big 10 teams would draw between 24 and 28 million viewers, maybe more. That's one heck of a lot of sets tuned in. That's huge when you think about the offset of the weak viewership for teams like Northwestern.
In quick estimation, I could see that a full 8 game slate between 16 Big 10 teams would draw between 24 and 28 million viewers, maybe more. That's one heck of a lot of sets tuned in. That's huge when you think about the offset of the weak viewership for teams like Northwestern.