You guys are going to have to help me out some more, I'm afraid.
Yesterday morning, there was one perceived trade partner (Denver) who would be bidding against nothing more than Rodgers walking away to retirement.
At the end of the year, all 31 other NFL organizations will assume (or know) he's up for trade. Not all of them will have interest, of course but it will certainly be a whole lot more than one of 'em.
And somehow, 2, or 3, or 4, or however many teams, bidding against each other, are going to offer less than one team, bidding against nothing?