He's telling the truth. His "program" is geared to avoid losing, despite having potentially the best offense in the NFL. Problem is, we're nearly at the bottom on defense, and it's not being corrected.
Every year we hear the same predictions, and end up with the same results, and somewhere within the Board of Directors has to be at least one person who says; "Hey! Winning 9 or 10 games isn't winning a Super Bowl! We have the talent! Why isn't it happening?"
Alas, this is the same attitude that eventually turned us into the doormat of the NFL during the 70s and 80s. They rely way to much on the gate at Lambeau Field being their "poll" as to how successful they are. When people quit showing up, it will be too damned late, because the Packers don't have a base area of 15 to 20 million people to draw from, for attendance.