NFL and LAS VEGAS. BIG RISK

Discussion in 'Around The NFL' started by Packinatl, Jan 12, 2017.

  1. Packinatl

    Packinatl Member

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    Just based on demographics it has a big uphill climb

    33 % of Clark County / Las Vegas is Hispanic. The league itself indexes very low to Hispanic audience with only 8% calling themselves NFL fans per Scarborough

    Nielsen shows about the same with Hispanic viewing around 8.7% of total viewing audience

    Ticket sales will also be a challenge. 72% of all HH gave income levels under $75,000 of that 52% is under $50k on the other end only 15% is over $100k

    Breakdown
    Per capita HH Income $22,538
    Median HH Income $45,670

    While the NFL fan nationally is 77% Caucasian only about 40% of Las Vegas is
    Also the NFL internal feasibility study showed the market will have the lowest season ticket base in the league
     
    Last edited: Jan 12, 2017
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  2. Budman

    Budman Lifetime Member

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    Then why would a team move there?
     
  3. Packinatl

    Packinatl Member

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    Raiders have no other options Bud
     
  4. rpiotr01

    rpiotr01 Lifetime Member

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    Question about all these teams moving - the owners claim "no other options" but was it an option for them to just stay in the same stadium? Sign a new lease and put some money into making improvements?
     
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  5. TW

    TW Moderator

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    I'm sorry. Those pieces of information don't mean too much to be honest. Let's start with average income, etc. Here's a link to the government census which makes your statements pure bull crap! Clark County Income If you look at it carefully, the average household has over $61,000 income, and that's probably equal to that of the average Packer fan. Add to that, the amount of un-taxed income from hidden tips, and no state income tax makes those income figures swell quite a bit. Reality is, you need to study the issue a little more, and get a better grasp on what really happens within that specific area. Even though the Neilsen evaluation tries to cover these areas, it doesn't. Simply put, nobody reports under the table income. You'd have to be a fool to do it.

    Then there's growth. That area is growing. Over 2,000,000 in Clark County, and one of the fastest growing areas of the US.

    The "anti-Las Vegas" crowd has always been driven by the fact that there were three failed attempts at pro football in the city. None of them at the level of the NFL. That included the misguided attempt by the Canadian Football League to play there. None of them are a comparison to the NFL.

    People in Clark County spend money on entertainment. People visiting the area spend even more. They spend money in multiples of what the locals do. Every year, at least 10 NFL teams will visit the city, and each of those ten teams have fans. You think they don't travel? They do! They love road games! They'll fly across the US to a game, if there's entertainment added to the venue. It doesn't take a lot. Ask the fans who visit GB every year, or the vast number of Packer fans who follow them everywhere. These people will be a target for the Raiders, and the Casinos. They'll help to keep a stadium full of people who are spending money, and having a great time. I know a dozen people right now who would climb on a plane and spend an extended weekend in Vegas to watch the Packers play. These people aren't even Packer fans, they're football fans who love Vegas!

    To put it bluntly, statistics don't dig into the reality of what can/will happen. They simply give you a generic idea of what "might be true, to a degree."

    Let's face it. Years ago, the TV show Murder She Wrote, was about #1 on TV, yet it was canceled. The reason stated, was because it didn't reach the right demographics for TV. It wasn't viewed by the 18-49 group as much as by older people.

    Funny thing is, the people who projected it as a loser because of it forgot to address the issue that it was actually not watched by the 18-35 year olds, and the majority of them didn't have the money to buy the products advertised anyhow. Oh well!
     
  6. Packinatl

    Packinatl Member

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    And you neglected to references EBI which is also small. I digress

    So you have any clue how ratings are measured. Both now and when "Murder She wrote" was on the air. Doubtful.

    Oh where is your data on Hispanics and the NFL ? Or as you brought up in shout Hispanic ticket holders in Arizona
     
  7. Packinatl

    Packinatl Member

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    Your explanation of why Murder She Wrote was cancelled shows how little you know about the media business. Oh well
     
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  8. TW

    TW Moderator

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    Article #1 - Fast growing market of new NFL fans is Hispanic. They also use the products that advertise with the NFL in higher percentages. All derived from Neilsen. Hispanic viewership rising This is from Forbes magazine. Quite respectable.

    The fastest growing population in the US is Hispanic. This growth, along with the increased viewership in older people, should tell you that future fans will come from that segment of our population faster than any other area. This old BS about them not liking football is pure crap! Even your stats, when shown accurately, turn against you. This article deals with the population explosion. Ignoring it is a choice, not based on fact. Changing population

    Next, look at multi-cultural retail. You'll find that the percentages of Hispanics that are joining the ranks of football fans is an important issue. They are the fans of the future, and the reason that football games are broadcast in so many countries, and the US, in Spanish. Those fans begot more fans, and the chain gets stronger. If you can't recognize this, you obviously aren't looking at the right information. It might not be there in a "percentage," but it's there in common sense, and reality, when you study the issue, not just bean counter numbers. Multi-cultural retail

    Look beyond your numbers, and try to understand the under-currents of what's happening in this country, and the direction we're going in population. That's where the story is at, not in a bean counter report.
     
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