DirecTV Rethinks NFL Sunday Ticket Deal Amid Cord-Cutting

The league would love a streaming partner. When Sunday Ticket had an opt out window the league shopped a package but no takers. Why? Rights fees were excessive and right now Amazon is having a real struggle with generating ad revenue did Yahoo.
 
realitybytes said:
and that's where the nfl is being unreasonable.
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They can afford to. Numbers don’t lie. 19 of the 20 most-watched shows on television have been NFL games or postgames. The one non-NFL show in the top 20 was the Democratic debate
 
but if your numbers tell you that the market for streaming is only 2.5 million, you should set the price for streaming rights accordingly.
 
realitybytes said:
but if your numbers tell you that the market for streaming is only 2.5 million, you should set the price for streaming rights accordingly.
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Amazon pays $65m per year for Thursday only. Price is set to some degree. Now scale that to 17 weeks and multiple games just do the math. ESPN+ will get the streaming deal in 2022
 
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