Before the referendum vote in 2000, Bob Harlan had said the renovated stadium would generate an additional $20 million annually in local revenue. Looking back, the final year of the pre-renovated Lambeau Field which was the 2002-03 season, the local revenue figure was $60.5 million, according to Richard Ryman of the Green Bay Press-Gazette. Fast-forward 10 years and we see this compares to the 2013 season figure of $136.4 million, which was before (and therefore didn’t include) the new south endzone generated revenue.