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Just a note on ratings….It was Lakers/Mavs. Luka vs LeBron, except no LeBron.
And with the Lakers loss - they are currently out of the playoffs. However, don't be surprised if the Lakers end up winning 2 play-in games and having at least 1 series of playoffs (like last year). The NBA needs LeBron in the playoffs.
It’s a nice narrative and story but the networks care 10x more than the league does about ratings. The rights checks have been cashed and if they are up 10% or down 15% the only consequence is how the networks deal with advertisers. Some of the TV money is tied into league sponsorships anyway which is just one layer. Ratings up nets are happy, down then might have to give makegoods but not all deals are written that way.